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Grow Your Vision
cLean Life Fitness is all about chasing your dreams. If that's a fitness journey, if that's a business opportunity, if that's to go to school to be an engineer, or wake up at the same time every day. Your vision contributes to that.
Here, you will learn everything about cLean Life Fitness and Apparel and the core values of the brand.
To start, you may notice that the 'c' is lowercase while the 'L' is capitalized. This is intentional, symbolizing the word "Lean" within the phrase "living a clean life." This concept can be interpreted in various ways. For me, it means living a clean life through proper nutrition and maintaining a consistent workout routine.
Regarding the fitness side of the brand, I am focusing on helping recent college graduates who are transitioning into the workforce and seeking to establish a structured routine that complements their work schedule. In college, routines can be unpredictable due to assignments and exams, but I want to help you navigate this new chapter by creating a customized gym and nutrition plan tailored to your needs.
As for the apparel, I am committed to taking a non-traditional approach by sourcing from suppliers who do not engage in unethical labor practices, such as sweatshops. Additionally, I want to promote body positivity by choosing models who embody the cLean Life Fitness lifestyle. My goal is to represent a healthy and balanced lifestyle, rather than supporting industry standards that might promote unhealthy practices.
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